Executive Leadership

14+ Years of MENA Growth Marketing & Strategic Partnerships

Proven track record in demand generation, subscriber acquisition, and cross-border expansion for streaming and B2C ventures across the Middle East and North Africa.

Career Progression

Driving Growth Across the MENA Region

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Founder, Community Lead

Founder, Growth and Marketing Lead

Marketing and Public Relations Manager

Marketing Director, STARZPLAY

African Business Community In The UAE (2022-Present) • Established strategic partnerships with key regional stakeholders. • Drove community engagement and brand visibility initiatives.

Ella & Eli Baby Store (2020-Present) • Developed and executed full-funnel growth marketing architecture. • Managed performance campaigns for e-commerce subscriber acquisition.

Takwene (2019-2020) • Led integrated marketing and PR strategies for regional brand launches. • Enhanced market penetration through targeted demand generation.

STARZPLAY (2016-2019) • Oversaw sports marketing, business development, and entertainment acquisition. • Delivered significant subscriber growth through strategic partnerships and performance campaigns.

Academic Foundation

Strategy & Commerce Expertise

Master of Business Administration (MBA) in Strategy Edinburgh Business School, Heriot-Watt University (2023)

Bachelor of Commerce (BCom) in Marketing University of Nairobi (2010)

Ready to Discuss Your Next Growth Opportunity?

Connect directly to explore how proven leadership can drive your regional expansion.